As the conversational AI platform market continues its drive to become a $17 billion industry by 2025, digital humans are being employed by major organizations as a way for brand personalities to hold two-way conversations with their customers.
Metaverse is only at the early stage of its development and brands are already looking at ways to be a part of it. Digital human technology advances artificial intelligence (AI) applications to a new level by having 3D, photorealistic versions of humans in the virtual world indistinguishable from the real thing. To think broadly here’s my question to you- Would you be curious to interact with a brand having an AI avatar? Let’s find out what brands think about this. There are numerous commercial applications that the digital humans can undergo and are not just a marketing gimmick.
What are digital humans?
Digital humans are human-like virtual AI characters designed to interact with people. They are essentially a chatbot with a character, much sharper, emotionally intelligent, and expressive. Digital humans are AI entities embodied in human-like avatars resembling actual people, both in behaviour and appearance.
Digital humans live in the metaverse, meaning they are not just the characters in your sports game but they can react intelligently to the tone of your voice and express emotions. They possess great cognitive abilities.
A face for your brand
Digital humans like chatbots require zero sleep and no wages. They’re always available and readily scalable, meaning digital humans can be widely deployed for user interactions while engaging with users in complex, intelligent ways. Digital humans can develop a personality for your brands. This applies to various different use cases such as
- Customer service representatives
Digital humans can be used as a customer service representative guiding users through their queries and also addressing to customer grievances and feedbacks. Unlike a chatbot that replies to text or voice a digital human has a face that people can relate to. A digital human can empathize with customer issues. However, empathy does not always mean fast, it means using natural language that engage users in conversations and make small talk. Digital Humans do not simply convey information but also convey warmth, personality, empathy and emotion. So, creating a digital human with those qualities is crucial
- Virtual assistants
Conversational online shoppers, personal managers etc are one role Digital Humans can play. Very recently Soul machines a San Fransisco and New-Zeeland based tech company developed a digital human that can help you quit smoking!
- Cloning your digital self
Human interactions are not scalable, especially when you are famous. Digital humans clones your own self to answer questions and interact with fans. Imagine Michael Jordan personally selling a pair of Nike’s to you.
- Sales and financial advisor
A digital human can master advising for finance and can provide advice without any judgement. Often times users do not want to disclose their savings and income but want financial advice discreetly, this is a perfect example how a digital human can be used. A digital human can also be used a sales concierge, targeting and completing sales with conversations at scale.
Invigorate your marketing funnel
Personalization matters! Consumers expect to be heard and understood. They expect personalization right at the first interaction. How do you deliver personalization at scale? A digital human can understand likes, dislikes, personal info, previous purchases, hobbies, and interests as they interact with users. This level of personalization can play up your marketing game. A digital human can send targeted emails, personalized online ads, tailored content, and website product recommendations.
Now that we understand that Digital Humans are the future of communicating to your customers lets see how to create one for your brand.
Creating a Digital Human with Talkk.ai is very simple and what’s even simpler is deploying them to your restaurants, shops or even websites. Access which area you want the digital human to operate in and define its purpose. Create and avatar and develop a personality. Script interactions and add facial animations. Once the structural development is complete the Digital Human is now ready to be conversational. To know more click here- create your own Digital Human and stepping into metaverse.